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Honey Jones-Hughes & Antonio de la Hera


Honey Jones-Hughes & Antonio de la Hera

Since 2020, Honey and Antonio have been working together on projects that address socio-economic problems that they experience in their own daily lives. How do we, as a society, deal with issues like sustainability and environment? And how do human-made structures, like the market economy, influence these things? With their project BUURTIJS (2020-2022) they mapped the agricultural industry around Rotterdam with the goal to produce a 100% fair, local ice cream. They visited farmers, producers and gardeners by bicycle to learn about the challenges and dilemmas they face on a daily basis

Honey and Antonio collected ingredients which they used to produce ice cream themselves. They sold it in various small-scale places in exchange for a solidarity payment: as a visitor you did not pay for the product itself, but for the work done producing it. Visitors were also informed about the journey each ingredient had made. The project raised questions about sustainability and (in)dependence of the farming businesses on a biking distance from their home. What choices do farmers make concerning sustainability and environment? What financial challenges, restrictions and opportunities do they encounter? And how does this all form their daily work practice?

Photo: Daan Muller